MagnaPharm and GE Healthcare enters into a partnership for the distribution and promotion of GE Healthcare’s contrast media portfolio in Hungary.
May 21st, 2020
MagnaPharm and GE Healthcare have entered into a Distribution and Promotion Agreement of GE Healthcare contrast media portfolio in the territory of Hungary. GE Healthcare's contrast media products are leading products in this category in Hungary, maintaining strong positions with quality products and through continuous innovations and technological breakthroughs. GE Healthcare's products are perceived as the standard of care in a range of procedures and indications in x-ray imaging, computed tomography and magnetic resonance imaging. MagnaPharm is one of leading players in both, Rx and OTC segments of pharmaceutical market in CEE and offers an excellent platform to grow the GE Healthcare contrast media portfolio. The total imaging media market in Hungary is estimated at EUR 15 million annually.
“We are excited and proud to announce our partnership with GE Healthcare. For many years we had very successful cooperation with GE Healthcare in Romania and now we are in position to extend this partnership to the market of Hungary. GE Healthcare innovative and high-quality brands and its strong medical expertise in imaging media fits with our existing organizational and portfolio structure. We believe we are creating a great base to further strengthening of existing GE Healthcare positions within Hungarian healthcare and imaging community and for establishing GE Healthcare and MagnaPharm as one of preferable and the most reliable partners of overall medical community. The cooperation will help us to maintain and grow MagnaPharm's strong presence in Hungarian pharmaceutical market. We look forward to working with GE Healthcare in achieving our milestones and increasing standards of care in imaging.”
Karol Michalak, CEO MagnaPharm
“GE Healthcare is delighted to extend its cooperation on the distribution of its Contrast Media Pharmaceutical products with Magnapharm to the Hungarian territory. We look forward to a fruitful cooperation always keeping the patient's benefit in the centre of our focus.”
General Manage Eastern Europe
GE Healthcare Pharmaceutical Diagnostics
MagnaPharm is a premier pharmaceutical and consumer healthcare service provider in Central & Eastern Europe. MagnaPharm is the partner of choice on the Central and Eastern Europe pharmaceutical market, offering a unique and full range of services on the distribution, marketing, sales, pharmaceutical retail, market access, pricing and medical services segments. MagnaPharm is going an extra mile to fulfill the demands of its reputable partners, multinational and specialty international pharmaceutical companies that have decided not to operate directly in CEE or already operating in CEE but outsourcing parts of their portfolios. MagnaPharm operates in all main CEE countries: Romania, Bulgaria, Poland, Hungary, Czech Republic, Slovakia, Serbia with plans to expand its coverage in the nearest future. For more info about MagnaPharm, please visit: www.magnapharm.eu
About GE Healthcare
GE Healthcare is leading global medical technology and digital solutions innovator. GE Healthcare enables clinicians to make faster, more informed decisions through intelligent devices, data analytics, applications and services, supported by its Edison intelligence platform. With over 100 years of healthcare industry experience and around 50,000 employees globally, the company operates at the center of an ecosystem working toward precision health, digitizing healthcare, helping drive productivity and improve outcomes for patients, providers, health systems and researchers around the world. Contrast media products are part of GE Healthcare program, where company is global leader providing a broad portfolio of products that help to meet patient and procedural needs. For more information, please visit: www.gehealthcare.com .